19.1. Assume Strategic and Operational Relevance
The reinvented employee communication function needs to focus on improving business performance by engaging people in the business. It needs to focus less on improving communication for communication's sake, as often is done now, and more on solving specific business problems. It needs to shift from being means- or process-focused to being more ends- and results-focused. It must help the leadership and the people of the organization connect the dots.
It needs to make sure people are focused on the right things, right being defined as those critical processes, capabilities, and success factors that are critical to winning. And it needs to focus on getting information to people when they need it ...
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