Where the willingness is great, the difficulties cannot be great.
—Niccolo Machiavelli, The Prince
I hope you've enjoyed this book so far. As you can guess, and as I'm sorry to say, there isn't a simple formula for connecting the dots. Wouldn't it be nice if there were three or four steps to quick success? It would have made writing this book much easier and much faster, too.
But this book tells the truth. There's no quick fix. Connecting the dots is hard work. If it were easy, everybody would have done it by now. Throughout the book, I've tried to emphasize that to create a turned-on, excited, engaged group of people who are passionate about what they do requires the right tools and techniques, the right knowledge ...