About the Authors

Ram Charan—active advisor to CEOs of Fortune 100 companies and emerging venture capital funded firms—specializes in converting vision into reality and action. Expert in executing strategies for bottom-line results, he coaches leaders on achieving profitable top-line growth that is also capital efficient, and consults them on critical issues such as selection of people and succession planning. Business Week named Charan the number two resource for in-house corporate executive development programs in the U.S. Among his current clients are Bank of America, Ford, GE, Verizon, DuPont, EDS, Duke Energy, Biogenex, and Genencor.

Ram is on the board of directors of Austin Industries and Biogenex, and on the editorial review board of

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