The Leadership Book, 2nd Edition

Communications: getting the message over

You need to have strategies to ensure that key messages are heard consistently by your internal and external stakeholders.

Frequency – constant.

Key participants – communications professionals.

Leadership rating ***

Objective

At any point in time, your organisation will have messages it will want to convey to its stakeholders, and this will need careful thought and planning. As importantly you will need to think through who the stakeholders are whom you want to address, and what impact it is that you want your messages to have. In this process you will have a number of clear objectives.

• what the messages are you want to convey and why;
• when and to whom you want to convey them;
• what the relationship ...