INTRODUCTION TO AUTHENTIC COMMUNICATION

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What do people want most from leaders?

The real deal!

This is especially true when leaders open their mouths to speak. How they say it may be as important as what they say. Whether the person speaking is your boss or our president, we want to know that he or she knows we are listening and respects us for doing so.

Another word for this is authenticity.

We want people in charge to be honest and we want their words to ring with integrity. Never is this truer than when the leader is making a formal presentation or delivering a speech.

The words are crafted but the delivery must be authentic. It must reflect ...

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