CHAPTER 7
“TELL ME A STORY”
“EVEN THE PEOPLE who wrote the Bible were smart enough to know, ‘tell them a story.’ The issue was evil in the world; the story was Noah…. Now the Bible knew that and for some reason or another I latched on to that.”1
That was Don Hewitt, creator and executive producer of one of the longest running shows in U.S. television history, 60 Minutes, explaining the “secret” of his success. According to Steve Kroft, a 60 Minutes correspondent, Hewitt did not concern himself with issues per se; he focused on stories shaped ...
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