CHAPTER 5
LEAD YOUR PRESENTATION, DON'T HAVE IT LEAD YOU
“I KNOW YOU CAN'T READ THIS BUT…”
I am guessing you have heard this as an opening line for all too many PowerPoint presentations. Presenters use this line because either their slides are illegible or because they lack confidence in what they are presenting. In either case the presenter is doing the single worst thing any presenter can do: undercut her authority to deliver a message. Message development is the most important thing that any presenter, especially one who must lead others, ...
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