CHAPTER 12
DEVELOP YOUR LEADERSHIP PRESENTATION
ONE OF YOUR principal duties as a leader will be to deliver speeches. Here's a handy guide to developing a speech.
- Consider context. Leaders address issues. It is not enough to tell an audience what they want to hear. You must tell them what they must hear. That is, employees may want to learn about bonus compensation, but first you must establish the criteria for achieving the bonus. The rewards may be sweet but qualifying for them may be challenging. Honest leaders lay out the details.
- Focus ...
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