1.2. USING THE STORYTELLING CATALOGUE
The catalogue of narratives constitutes a handy menu of options that can be consulted by executives weaving together a set of stories for a full-scale presentation. Table 1.1 lays out the uses of the various types of stories.
The point is that there is no single right way to tell a story. Instead, narrative comprises an array of tools, each suitable to a different purpose. Different combinations of story can be woven together as an integrated narrative tapestry. Some examples:
A presentation to introduce a new idea might first involve telling a story to get the audience's attention by talking about a problem of concern to the audience, followed by a springboard story to communicate a new idea and spark action ...
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