Chapter 6. TRANSMIT YOUR VALUES: Using Narrative to Instill Organizational Values
Acting on what matters is, ultimately, a political stance, one whereby we declare we are accountable for the world around us and are willing to pursue what we define as important, independent of whether it is in demand, or has market value.
—Peter Block[]
Alisdair MacIntyre opens his classic book on ethics, After Virtue, with a startling assertion: our entire civilization has forgotten what ethical values really are.[] The language still exists. References to ethical values are thrown about in everyday speech, company policy statements, and political campaigns. But the context that gave those fragments meaning is no longer available. "We possess indeed simulacra ...
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