3.2. THE MAIN ELEMENTS OF THE SPRINGBOARD STORY
The springboard narrative pattern has the following main characteristics:
The change idea being communicated by the story is clear and worthwhile.
The story is based on an actual example where the change was implemented—that is, it's a true story.
The story is told from the point of view of a single protagonist.
The protagonist is typical of the audience.
The story gives the date and place where it happened.
The story makes clear what would have happened without the change idea.
The story is told in a minimalist fashion with little detail.
The story has a positive tone and an authentically happy ending.
The story is linked to the purpose to be achieved in telling it.
Of all the elements, the four most ...
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