5.3. TEMPLATE FOR CRAFTING THE STORY OF THE CHARACTER OF THE FIRM
What is the specific aspect of the firm that you want to communicate with the story? Its client intimacy? Its operational excellence? Its innovation and creativity? Something else?
Think of an incident where this aspect was exhibited. Describe it briefly, including the date and place where it happened.
Is the incident truly typical of the way the firm always operates?
Who is the single protagonist in the story? Is the single protagonist typical of your specific audience? If not, can the story be told from the point of view of such a protagonist?
Is the story relevant to that audience?
Does the story fully embody the specific aspect of the firm that you are aiming to highlight?
Does ...
Get The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, Revised and Updated now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
