3.4. TEMPLATE FOR CRAFTING THE SPRINGBOARD STORY

Finding the Right Story

  1. What is your change idea?

  2. Who is your audience?

  3. What action do you want your audience to take?

  4. Think of an incident where the change idea has been successfully implemented, at least in part.

  5. In that incident, can you find a single individual who is similar to your audience and could be the protagonist of your story?

  6. Does the story have an authentically positive ending for the protagonist?

  7. Will the audience see it as an authentically positive ending for them?

  8. Does the story fully embody the change idea? If not, can it be extrapolated so that it does?

Assembling the Story

  1. Begin with:

    • The date

    • The place

    • The protagonist

  2. What obstacles was the protagonist facing?

  3. What would have happened ...

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