Chapter 2. TELLING THE STORY RIGHT: Four Key Elements of Storytelling Performance
Who knows why certain notes in music are capable of stirring the listener deeply, though the same notes slightly rearranged are impotent?
—Strunk and White[]
Knowing the right story to tell is only half the battle. The other half is telling the story right. Storytelling is a performanceart, and the way a story is performed can radically change its emotional tone, and hence its impact on the listener. Thus, a leader may have an excellent story to tell and may possess highly developed verbal skills, and yet perform poorly as a storyteller because the story is told as a monologue rather than as a conversation. Conversely, a leader may have very limited verbal skills ...
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