Chapter 1. TELLING THE RIGHT STORY: Choosing the Right Story for the Leadership Challenge at Hand
Storytelling is the fundamental to the human search for meaning.
—Mary Catherine Bateson[]
In 1998, I made a pilgrimage to the International Storytelling Center in Jonesborough, Tennessee, seeking enlightenment. As program director of knowledge management at the World Bank, I'd stumbled onto the power of storytelling. Despite a career of scoffing at touchy-feely stuff—like most other business executives, I knew that analytical was good, anecdotal was bad—my thinking had started to change. Over the past few years, I'd seen stories help galvanize an organization around a defined business goal.
In the mid-1990s, that goal was to get people at the World ...
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