Chapter 9. TAME THE GRAPEVINE: Using Narrative to Neutralize Gossip and Rumor
Wisdom cries out in the streets, but no man regards it.
—William Shakespeare[]
When knowledge management was being introduced under my leadership at the World Bank in the late 1990s, I was convinced that the program was soundly based. Unless the World Bank, as a development institution, learned to share its knowledge, it was doomed to irrelevance.
Jim Wolfensohn, president of the World Bank, agreed; in October 1996 he'd announced his strong commitment to implementing a knowledge-sharing program. We were going to become "the knowledge bank." Colleagues who shared the vision were full of energy and enthusiasm. What I hadn't realized was that for the next couple of years, ...
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