9.3. BEYOND THE GRAPEVINE
If you see widespread and open opposition to the officially announced change, then you're dealing with more than the grapevine, an underground guerrilla movement of skeptics and cynics. You're dealing with a large-scale rebellion, and you have a different and larger task on your hands. You are facing a pitched battle.
Such pitched battles generally involve three main groups:
The enthusiastic champions who willingly lead the charge for change—generally on the order of 20 percent of the population.
The resisters who launch the counterattack—again, probably no more than 20 percent of the population.
The fence-sitters and laggards who wait and watch to see which way the organizational wind is blowing—usually the majority, ...
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