6.4. A TEMPLATE FOR GENERATING VALUE NARRATIVES
What is the specific value that you would like to communicate: Provide quality service? Maintain our integrity? Honesty and public trust? Customer intimacy? Operational excellence? Innovation and creativity? Something else?
Think of another value that might be in tension with it. Profitability? Deadlines? Output targets?
Think of an incident where a conflict between two values arose. Describe it briefly.
Who is the single protagonist in the story?
Is the single protagonist typical of your specific audience? If not, can the story be told from the point of view of such a protagonist?
Does the story make clear the importance of your target value?
Has the story been stripped of any unnecessary detail?
Does ...
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