4.4. A TEMPLATE FOR CREATING THE STORY OF WHO YOU ARE

This template is a set of steps to be used in crafting stories that communicate your identity and help your audience build trust in you:

  1. The story of who you are is usually a prelude to some other communication—your main communication. Be clear on the purpose of this main communication—proposing a change, announcing a decision, or marketing or selling a product, for example.

  2. Review the events of your journey through life, and select an event that was a turning point for you, say, when things did not turn out as you expected. Describe it briefly.

  3. Is the turning point relevant by analogy to your main communication? If yes, continue on to step 4. If not, try to find a turning point that is relevant ...

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