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The Language of Content Strategy

Book Description

The Language of Content Strategy gathers 52 expert content strategists to define a core vocabulary of 52 terms for the field of content strategy.

Table of Contents

  1. The Language of Content Strategy
    1. Foreword
    2. Preface
    3. Acknowledgements
    4. I. Core Concepts
      1. 1. Content
        1. 1.1. What is it?
          1. 1.1.1. Why is it important?
        2. 1.2. Why does a content strategist need to know this?
        3. 1.3. About Scott Abel
      2. 2. Content Strategy
        1. 2.1. What is it?
          1. 2.1.1. Why is it important?
        2. 2.2. Why does a content strategist need to know this?
        3. 2.3. About Rahel Anne Bailie
      3. 3. Content Lifecycle
        1. 3.1. What is it?
          1. 3.1.1. Why is it important?
        2. 3.2. Why does a content strategist need to know this?
        3. 3.3. About Robert Rose
      4. 4. Content Standard
        1. 4.1. What is it?
          1. 4.1.1. Why is it important?
        2. 4.2. Why does a content strategist need to know this?
        3. 4.3. About Mark Lewis
      5. 5. Accessibility
        1. 5.1. What is it?
          1. 5.1.1. Why is it important?
        2. 5.2. Why does a content strategist need to know this?
        3. 5.3. About Char James-Tanny
      6. 6. Content Optimization
        1. 6.1. What is it?
          1. 6.1.1. Why is it important?
        2. 6.2. Why does a content strategist need to know this?
        3. 6.3. About PG Bartlett
      7. 7. Content Quality Assurance
        1. 7.1. What is it?
          1. 7.1.1. Why is it important?
        2. 7.2. Why does a content strategist need to know this?
        3. 7.3. About Laurence Dansokho
      8. 8. Findability
        1. 8.1. What is it?
          1. 8.1.1. Why is it important?
        2. 8.2. Why does a content strategist need to know this?
        3. 8.3. About Cheryl Landes
      9. 9. Metadata
        1. 9.1. What is it?
          1. 9.1.1. Why is it important?
        2. 9.2. Why does a content strategist need to know this?
        3. 9.3. About Laura Creekmore
      10. 10. Search Engine Optimization
        1. 10.1. What is it?
          1. 10.1.1. Why is it important?
        2. 10.2. Why does a content strategist need to know this?
        3. 10.3. About Lisa L. Trager
      11. 11. Personalization
        1. 11.1. What is it?
          1. 11.1.1. Why is it important?
        2. 11.2. Why does a content strategist need to know this?
        3. 11.3. About Kevin P. Nichols
    5. II. Core Deliverables
      1. 12. Content Brief
        1. 12.1. What is it?
          1. 12.1.1. Why is it important?
        2. 12.2. Why does a content strategist need to know this?
        3. 12.3. About Colleen Jones
      2. 13. Requirements Matrix
        1. 13.1. What is it?
          1. 13.1.1. Why is it important?
        2. 13.2. Why does a content strategist need to know this?
        3. 13.3. About Kate Kenyon
      3. 14. Content Inventory
        1. 14.1. What is it?
          1. 14.1.1. Why is it important?
        2. 14.2. Why does a content strategist need to know this?
        3. 14.3. About Paula Land
      4. 15. Content Audit
        1. 15.1. What is it?
          1. 15.1.1. Why is it important?
        2. 15.2. Why does a content strategist need to know this?
        3. 15.3. About Talia Eisen
      5. 16. Content Analysis
        1. 16.1. What is it?
          1. 16.1.1. Why is it important?
        2. 16.2. Why does a content strategist need to know this?
        3. 16.3. About Mollye Barrett
      6. 17. Content Matrix
        1. 17.1. What is it?
          1. 17.1.1. Why is it important?
        2. 17.2. Why does a content strategist need to know this?
        3. 17.3. About Sarah Beckley
      7. 18. Content Type
        1. 18.1. What is it?
          1. 18.1.1. Why is it important?
        2. 18.2. Why does a content strategist need to know this?
        3. 18.3. About Jonathon Colman
      8. 19. Content Flow
        1. 19.1. What is it?
          1. 19.1.1. Why is it important?
        2. 19.2. Why does a content strategist need to know this?
        3. 19.3. About Sharon Twiss
      9. 20. Content Model
        1. 20.1. What is it?
          1. 20.1.1. Why is it important?
        2. 20.2. Why does a content strategist need to know this?
        3. 20.3. About Cleve Gibbon
      10. 21. Content Scorecard
        1. 21.1. What is it?
          1. 21.1.1. Why is it important?
        2. 21.2. Why does a content strategist need to know this?
        3. 21.3. About Kathy Wagner
      11. 22. Taxonomy
        1. 22.1. What is it?
          1. 22.1.1. Why is it important?
        2. 22.2. Why does a content strategist need to know this?
        3. 22.3. About Rachel Lovinger
    6. III. Technical Concepts
      1. 23. Single Sourcing
        1. 23.1. What is it?
          1. 23.1.1. Why is it important?
        2. 23.2. Why does a content strategist need to know this?
        3. 23.3. About Leigh White
      2. 24. Structured Content
        1. 24.1. What is it?
          1. 24.1.1. Why is it important?
        2. 24.2. Why does a content strategist need to know this?
        3. 24.3. About Don Day
      3. 25. XML
        1. 25.1. What is it?
          1. 25.1.1. Why is it important?
        2. 25.2. Why does a content strategist need to know this?
        3. 25.3. About Sarah O’Keefe
      4. 26. Content Reuse
        1. 26.1. What is it?
          1. 26.1.1. Why is it important?
        2. 26.2. Why does a content strategist need to know this?
        3. 26.3. About Kristen James Eberlein
      5. 27. Modular Content
        1. 27.1. What is it?
          1. 27.1.1. Why is it important?
        2. 27.2. Why does a content strategist need to know this?
        3. 27.3. About Michael Boses
      6. 28. Transclusion
        1. 28.1. What is it?
          1. 28.1.1. Why is it important?
        2. 28.2. Why does a content strategist need to know this?
        3. 28.3. About Eliot Kimber
      7. 29. Content Engineering
        1. 29.1. What is it?
          1. 29.1.1. Why is it important?
        2. 29.2. Why does a content strategist need to know this?
        3. 29.3. About Joe Gollner
      8. 30. Document Engineering
        1. 30.1. What is it?
          1. 30.1.1. Why is it important?
        2. 30.2. Why does a content strategist need to know this?
        3. 30.3. About Robert J. Glushko
      9. 31. Content Management System
        1. 31.1. What is it?
          1. 31.1.1. Why is it important?
        2. 31.2. Why does a content strategist need to know this?
        3. 31.3. About Noz Urbina
      10. 32. Adaptive Content
        1. 32.1. What is it?
          1. 32.1.1. Why is it important?
        2. 32.2. Why does a content strategist need to know this?
        3. 32.3. About Charles Cooper
      11. 33. Content Migration
        1. 33.1. What is it?
          1. 33.1.1. Why is it important?
        2. 33.2. Why does a content strategist need to know this?
        3. 33.3. About Deane Barker
      12. 34. Intelligent Content
        1. 34.1. What is it?
          1. 34.1.1. Why is it important?
        2. 34.2. Why does a content strategist need to know this?
        3. 34.3. About Ann Rockley
      13. 35. Augmented Reality
        1. 35.1. What is it?
          1. 35.1.1. Why is it important?
        2. 35.2. Why does a content strategist need to know this?
        3. 35.3. About Marta Rauch
    7. IV. Extended Deliverables
      1. 36. Message Architecture
        1. 36.1. What is it?
          1. 36.1.1. Why is it important?
        2. 36.2. Why does a content strategist need to know this?
        3. 36.3. About Margot Bloomstein
      2. 37. Information Visualization
        1. 37.1. What is it?
          1. 37.1.1. Why is it important?
        2. 37.2. Why does a content strategist need to know this?
        3. 37.3. About Tosca Fasso
      3. 38. Editorial Calendar
        1. 38.1. What is it?
          1. 38.1.1. Why is it important?
        2. 38.2. Why does a content strategist need to know this?
        3. 38.3. About Mat Szwajkos
      4. 39. Transactional Content Map
        1. 39.1. What is it?
          1. 39.1.1. Why is it important?
        2. 39.2. Why does a content strategist need to know this?
        3. 39.3. About Linda Francis
      5. 40. Information Architecture
        1. 40.1. What is it?
          1. 40.1.1. Why is it important?
        2. 40.2. Why does a content strategist need to know this?
        3. 40.3. About Claudia Wunder
      6. 41. Wireframe
        1. 41.1. What is it?
          1. 41.1.1. Why is it important?
        2. 41.2. Why does a content strategist need to know this?
        3. 41.3. About Richard Ingram
      7. 42. Style Guide
        1. 42.1. What is it?
          1. 42.1.1. Why is it important?
        2. 42.2. Why does a content strategist need to know this?
        3. 42.3. About Brenda Huettner
      8. 43. Governance Model
        1. 43.1. What is it?
          1. 43.1.1. Why is it important?
        2. 43.2. Why does a content strategist need to know this?
        3. 43.3. About Val Swisher
      9. 44. Folksonomy
        1. 44.1. What is it?
          1. 44.1.1. Why is it important?
        2. 44.2. Why does a content strategist need to know this?
        3. 44.3. About Sharon Burton
    8. V. Global Content
      1. 45. Translation
        1. 45.1. What is it?
          1. 45.1.1. Why is it important?
        2. 45.2. Why does a content strategist need to know this?
        3. 45.3. About Lori Thicke
      2. 46. Localization
        1. 46.1. What is it?
          1. 46.1.1. Why is it important?
        2. 46.2. Why does a content strategist need to know this?
        3. 46.3. About James V. Romano
      3. 47. Globalization
        1. 47.1. What is it?
          1. 47.1.1. Why is it important?
        2. 47.2. Why does a content strategist need to know this?
        3. 47.3. About Bill Swallow
      4. 48. Internationalization
        1. 48.1. What is it?
          1. 48.1.1. Why is it important?
        2. 48.2. Why does a content strategist need to know this?
        3. 48.3. About John Yunker
      5. 49. Machine Translation
        1. 49.1. What is it?
          1. 49.1.1. Why is it important?
        2. 49.2. Why does a content strategist need to know this?
        3. 49.3. About Don DePalma
      6. 50. Translation Memory
        1. 50.1. What is it?
          1. 50.1.1. Why is it important?
        2. 50.2. Why does a content strategist need to know this?
        3. 50.3. About Stefan Gentz
      7. 51. Terminology Management
        1. 51.1. What is it?
          1. 51.1.1. Why is it important?
        2. 51.2. Why does a content strategist need to know this?
        3. 51.3. About Rebecca Schneider
      8. 52. Multilingual Search Engine Optimization
        1. 52.1. What is it?
          1. 52.1.1. Why is it important?
        2. 52.2. Why does a content strategist need to know this?
        3. 52.3. About Richard Brooks
    9. Contributor Index
    10. Subject Index
    11. Colophon
      1. 1. About the Book
      2. 2. About XML Press
    12. A. Copyright and Legal Notices