Contents
Where We’re Going and Why the Trip Is Worth Taking
Living in the Midst of Revolution
Eight Tips for Creating Successful E-Mail
Chapter 2The Problem: How Fluff, Guff, Geek, and Weasel Ruin Your Writing
Language: The Medium of Business
Four Languages That Don’t Work
Chapter 3The Principles: Modern Methods in Business Writing
The Core Principles of the Language of Success
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