CHAPTER 4
The Practice
Real-World Applicationsof the Language of Success
If you turned straight to this chapter, looking for a letter or memo to copy, I can’t say I blame you. If you’re facing an immediate writing task, especially if you’re not sure how to begin, copying somebody else’s document is pretty tempting. So if you find a good sample in this chapter of something you need to write, go for it!
But later, after the pressure is off, come back and take a look at this chapter more slowly. My goal is to show you how to implement the principles of the language of success. We’ve looked at why the languages of Fluff, Guff, Geek, and Weasel don’t work and why you should banish them from your writing. We’ve considered how to make your messages ...
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