Mrs. Fields
The website www.mrsfields.com has been going through some changes. The new version is now up and running, but it calls the company “Mrs. Fields Gifts, Inc.” In candor and with all due respect to the company, I personally feel that it has lost a lot of its appeal and mystique since Debbi Fields sold her stake in the business and now is more of a figurehead for the company than an actual leader of it. I sense that much of the passion has been removed. In the past, the personality of Debbi Fields was more prevalent in the website and advertising. While the company still creates a wonderful product and commands a large share of its market, the Debbi Fields impact has been diluted over the recent years. In my opinion, this is missed. ...
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