The Kindness Revolution: The Company-Wide Culture Shift That Inspires Phenomenal Customer Service

St. Jude Children’s Research Center

At its website, www.stjude.org, you’ll see at the top of the home page the statement “Saving Children.” That is what the center does and what each employee at St. Jude will tell you he or she does. They don’t each touch a child; many there can do their daily jobs and never even see a patient. But each one knows that his or her individual job contributes toward saving the life of a child. During the many times that I have had the privilege of speaking to employees and volunteers for ALSAC (the fund-raising organization for St. Jude) and St. Jude, I have always noticed the signs and banners that are displayed throughout the hospital. Each banner may have its own theme, but all of them will have one saying in ...