Chapter Fifteen. Putting it Out There—on the Net
“Getting information off the Internet is like taking a drink from a fire hydrant.”
—MITCHELL KAPOR, FOUNDER OF LOTUS DEVELOPMENT CORP.
IN THE PREVIOUS CHAPTER, I described the concept of putting your corporate values, commitments, and missions out for people to see them. What better way to do this then over the Internet? During my quest for the best service providers, I went to the website of every one of the companies I portrayed to see what they had to say about themselves. Not surprisingly, each of these companies stated clearly on the World Wide Web what they were all about, what they believe in. I thought it would be interesting to review these company websites now.
Before we begin, I want ...
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