Chapter Thirteen. Are You Ready?
“The secret of getting ahead is getting started.”
—MARK TWAIN
YOUR COMPANY CAN make a difference in your industry and community as a result of the service you offer. The companies that I write about in this book have all shown this, and it has been validated time and time again. That decision, however, is up to you to make.
This difference does not come as a result of seminars, motivational speakers, memos, annual meetings or reports, or temporary campaigns. If it is not permanent, do not waste your money or time on any of these things. The change has to come from one customer contact after another—one customer at a time, hundreds of times a day, seven days a week; change comes customer by customer.
I would ...
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