How Much Time Does Kindness Take?
Are we actually too busy to be kind to each other when doing business? Will it slow us down to take some time to be kind? I guess it might be appropriate to define just what I mean by “being kind.” Those words apparently mean different things to different people.
In the examples of the companies I discussed earlier, the word that best describes an attitude of kindness that I found was “empathy.” Each of the companies that I interviewed placed tremendous value on understanding the situations of their customers—from being in a rush to get a chicken biscuit at Chick-fil-A to bringing a child in for treatment at St. Jude—and on responding in an understanding way. Does it take more time? Possibly. Does it take more ...
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