The Kindness Revolution: The Company-Wide Culture Shift That Inspires Phenomenal Customer Service

Kindness Attracts Kindness

Assuming that we accept the fact that kindness makes us feel better, why is it that more of us don’t practice this in our daily interaction with customers and coworkers? I think that there are numerous answers to this question.

For one thing, many of us look at business as a “war” or “battle.” We do our business in a manner that emphasizes speed and efficiency, almost at the expense of everything else. Quick and profitable become the priorities over slower and kinder. And why not? Aren’t efficiency and bottom line what are being taught in school? I don’t remember being offered one course on kindness during college.

I recently had dinner meetings with two different colleagues. The first one is a nice guy, but not too ...