First Impressions
I was not overly impressed with Nordstrom’s website. I usually like to find something a little more “passionate” about a company’s commitment to customer service, especially those with values coming from their founders. I didn’t find any of this on Nordstrom’s website, but I did find the fact that it makes it easy to return items that are purchased either in the store or over the Internet. This impressed me.
What began to impress me more, though, were the responses from Nordstrom customers who would tell me stories when I asked about their shopping experiences. I started by asking members of my audiences when I spoke. I even solicited Nordstrom stories on my website. They were small stories, not overwhelming instances of earth-shattering ...
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