Mixing Business with Customer Service
Debbi knew that she would continue to strive for the highest standards for her product while still understanding what her business was about. “I am in the feel-good feeling business,” she said in her speech. “My job makes people feel good.”
Mrs. Fields consistently delivers a top-notch product and is one of the best service providers around. By keeping her eye on these goals, Debbi developed a highly successful business model, one that has been studied and copied by many other companies.
In addition to employing the hour-by-hour management process discussed earlier, Mrs. Fields was one of the first companies to use technology to jump-start its retail growth. Debbi Fields led her company into the technology ...
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