Chapter Four. Never On Sunday
“Our operators consider themselves to be mentors to the next generation.”
—TRUETT CATHY
ONE OF THE THINGS I LEARNED quickly in my quest for top service providers is that the fast-food business is not the most respected industry as far as customer service goes.
I don’t eat a lot of fast food on a regular basis. When I travel by car, however, I tend to stop at McDonald’s because their restrooms tend to be clean. While I’m there, I’ll get a cup of coffee or sometimes a sandwich. I’m used to what they deliver. I’m not going to knock McDonald’s. I’m sure there are very many wonderful people who both work for, as well as own, McDonald’s franchises. Unfortunately, I tend to get the guy or gal who is having a bad day or ...
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