Applying these Lessons to Business

So, how does the St. Jude experience apply to business and customer service? That’s easy . . . it begins with making sure that every employee understands the importance of his or her job in providing service. It appears that most employees today are hired with clear instructions on what to do on the job daily, but not much emphasis on why that job is important or even needed! These folks at St. Jude/ALSAC understand the significance that every job plays in saving kids’ lives. Not all jobs in service are life-saving, but they are all life-affecting.

How can you accomplish this at your own company? Here are three things you can do:

  1. Make sure your corporate mission is clear to every employee. What is it that your ...

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