Guaranteed 100 Percent Satisfaction
L.L.Bean answers up to 180,000 customer calls every day . . . on the first or second ring. The company’s guarantee on a product begins when that call is answered . . . and lasts for the lifetime of the product.
The stories of L.L.Bean’s customer service are legendary, from the shirt owner who utilized his guarantee thirty years after the purchase of the shirt, claiming “his” lifetime guarantee (the company gladly exchanged the shirt) to the numerous callers who call the service department just to talk to the friendly folks. But sometimes these kinds of urban legends can be deceiving. Much can be promised that is never delivered. I had heard enough of these stories that I decided to try calling to see for myself. ...
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