Built-in Values
I wanted to know more. I wanted to know how this happened . . . how a company could have that kind of reputation with so many customers. So, I began by looking at its website. I didn’t need to look any further.
According to the L.L.Bean website:
Leon Leonwood Bean, or L.L., was born in the small township of Greenwood, Maine, in 1872. The values our founder was raised to believe in were simple and deeply engrained. . . .
Nature was something to be revered. Family ties were a priority. Being neighborly was a matter of course. And ‘do unto others’ was not just a saying but a way of life. When L.L. launched his company with the first Maine Hunting Shoe in 1912, he believed so strongly in the Golden Rule that he made it the foundation ...
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