A Christmas Story

An associate of mine named David came in after Christmas break a couple of years ago with the following story. David had bought his Dad a sweater from an online store. The sweater arrived the day before Christmas Eve and was the wrong size. His family actually celebrated Christmas and swapped presents on Christmas Eve. David was in a jam.

David decided that he would call the company he had bought the sweater from, knowing that it was too late to get another sweater. He was hoping just to get to talk to someone without holding forever and to place his order to get his Dad’s sweater as soon as possible after Christmas.

He called the company . . . L.L.Bean.

“Merry Christmas,” answered the customer rep on the first ring. “How can ...

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