The Key: How Corporations Succeed by Solving the World's Toughest Problems

PART III

ANCHORING IN THE COMMUNITY

For decades, the leadership role of building an inner core of resilience was sufficient. Although corporations did indeed operate in a wider external context, this was seen to be in some way a context that could be controlled or even ignored. Executives schooled in the art of business strategy were encouraged to view the world outside the corporation primarily as a field of competitors to be battled with or of consumers to be lured. If the “outside” of neighborhoods, supply chains, or regions was to be considered, ...