CHAPTER 8

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LEVERAGING RESEARCH AND INNOVATION CAPABILITIES

It takes an extraordinary amount of resources to create a corporation capable of high levels of innovation. Imagine the care that teams at an innovative corporation such as Google go through to find and then retain some of the cleverest people in the world. Almost all of what they do—design of the Google campus, flexible ways of working, and share-option schemes—has been honed over time to deliver one capability—clever people capable of working cooperatively together.

It’s not just Google. Across the world, a number of corporations have made significant investments in developing their assets ...

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