The Key: How Corporations Succeed by Solving the World's Toughest Problems

CHAPTER 6

BEING A GOOD NEIGHBOR

At a time of decreasing state support in many countries around the world, coupled with significant demographic and societal shifts, neighborhoods are becoming increasingly fragile. For some corporations, such as those in the information technology (IT) sector in India, the lack of neighborhood schooling puts their growth strategy at risk, and being a good neighbor is about building job-ready skills. Yet, even in the most developed and wealthiest nations, such as the United States and Japan, there are always neighbors in need of help—be they the elderly or the poor. As we shall see, though, it takes focus, determination, ...