The Jelly Effect: How to make your communication stick

Chapter 3. The AFTERs

HOW CAN YOU TELL IF COMMUNICATION HAS WORKED?

Would you consider these four outcomes to be successes?

• You attend a networking event, talk to lots of strangers, and come home with 26 people's business cards.

• You meet a potential customer over coffee at Starbucks. They're wowed by what you do, and praise your sales skills.

• One of your clients loves you to bits and says they'd recommend you to anyone.

• You make a presentation to 50 people. Although nervous beforehand, it goes well. They seem to like it, and laugh at all the right places ...

You've no doubt experienced similar scenarios. After all, networking, selling, seeking referrals and presenting are four of the most common 'communication situations' around.

So, if it was you ...