Chapter Ten. Proof of Purchase: Using the iTunes Store
Apple changed the music industry forever when it introduced the iTunes Store with its “fair play” technology, which preserves the rights of the artists who make their music available for legal download. It was revolutionary, and more importantly, it worked. Now more than six million songs are available for legal download from the iTunes Store. I sometimes call it the ITS for short, because writing out “iTunes Store” each time gets really old really fast. Not just for me, mind you, but for you—the reader. That’s why acronyms exist. People get tired of reading, writing, and even saying long names. ...
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