5. The iTunes Store
Chapter 4 shows you how to put the music and video you own on your iPod. Now it’s time to look at a cool way to obtain new media. And by cool, I can mean nothing other than Apple’s online digital media emporium: the iTunes Store.
Apple eschewed the typical Internet-commerce model of creating a Web site that users access through a Web browser. Although this model works reasonably well for countless merchants, it invariably requires customers to slog through Web page after Web page to find and pay for the items they desire. Apple wanted a service as immediate as the experience of going to a media megastore, gathering the music and movies you want, and taking them to the counter.
To replicate this experience, Apple placed The ...
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