Section 1: Selling the Premise
The first step in winning the invisible sale is change. The buyer has changed, but your approach to that buyer hasn’t. You have to fix this. After 20 years of trying to change clients’ minds, I’ve learned that the most effective approach is evidence-based selling. You have to string together a story based on data. By combining real-world examples with recent third-party research, you create permission for your audience to believe you. That is the purpose of Section 1.
I take you through the real-world story (and pseudo case study) of my own first experience with the invisible sale and the power of a Painless Prospecting platform. That was a powerful moment in my life. It changed both the trajectory of my professional ...
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