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The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads by Tom Martin

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14. Creating Text-Based Content

Video, audio, and even webinars are infinitely sexier and more fun to create and consume, but the Internet and the invisible sale are still powered predominantly by text-based content. And until Google’s spiders (also known as a Googlebots—the tool that Google uses to discover new and updated web pages that it adds to the Google index) can watch a video or hear an audio file, text will remain the dominant content for winning the Google search box. Unfortunately, text is often harder and takes longer to create than those other forms of content.

You might be asking yourself, how is he going to spend an entire chapter talking about creating text? How much can he really type about typing? Well, hold that thought, ...

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