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The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads by Tom Martin

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1. The Tweet That Changed My World

Kuala Lumpur, Malaysia, April 13, 2010

“Ladies and gentleman, thank you for your attention over the last two days. I truly hope you feel like you learned something. If you need any help applying what we’ve talked about here, just drop me an email or we can schedule a Skype call.”

And with those words, I concluded my first international social media workshop halfway around the world. Considering that 12 months before that, no one besides me even knew I possessed social media knowledge, that’s no small accomplishment.

So how did I get to Malaysia? And more important, why should you care? Simply put, I made it to Malaysia by changing the way I went about prospecting for business. I deemphasized my traditional, ...

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