The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

In Closing

Winning the invisible sale requires a complete revamping of your entire sales and marketing approach. From how you create awareness of your product or service, to the sales prospecting process and, finally, the closing process. You are dealing with a fundamentally different buyer.

But this doesn’t mean you need to abandon your existing processes. Those processes likely are working for you at some level. Instead, aim to first augment those processes and expand your ability to win more sales. Over time, you might determine that your Painless Prospecting program is more efficient and effective. If you do, then begin to phase out your traditional program. If, however, you find that both programs continue to drive sales, albeit different ...