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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

Book Description

A dynamic new way to understand intuition, already implemented around the world at top companies and business schools

Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.

  • Explores the tension between linear efficiency and random play, and the synergy between reason and instinct

  • Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence

  • Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry

The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

Table of Contents

  1. Cover
  2. Praise Page
  3. Title Page
  4. Copyright
  5. Epigraph
  6. Dedication
  7. Preface
    1. Introduction: Why We Need the Intuitive Compass
    2. What Is Intuitive Intelligence?
    3. The Intuitive Compass
    4. Your Intuitive Compass
  8. Part One: Human Nature Beyond the Conscious Mind
    1. Chapter 1: The Need for a New Intelligence or the Serious Role of Play
      1. Flying Blind: The ABC Game
      2. Play Is a Core Factor of Innovation
      3. What Is Play?
      4. Play and Motivation
      5. Play Helps Get Us Past Inertia
      6. Navigating the Shift to Play
      7. What Have We Learned About Play, and How Can Play Help You?
    2. Chapter 2: The Power and Purpose of Instinct and Intuition
      1. Chief Instinctual Officer Wanted
      2. Instinct and Intuition Can Be Trained
      3. Prejudice Against Instinct and Intuition
      4. Instinct, Intuition, and the Brain
      5. A Closer Look at Intuition
      6. What Happens When Instinct and Intuition Are Ignored?
      7. Rituals Are Gateways to Our Instinct
      8. The New Economy Challenges Logical Thinking
      9. Pathways Beyond Logic
  9. Part Two: A Novel Model and Skill Set
    1. Chapter 3: The Intuitive Compass: A Model for Creativity and Agility
      1. The Intuitive Compass
      2. Characteristics of the Four Quadrants
      3. Understanding the Synergy Among the Four Quadrants
      4. Managing in the Southwest
      5. Navigating the Creative Path
    2. Chapter 4: Intuitive Intelligence: Rethinking the Way We Think
      1. Taking Stock of Today's Business World
      2. The Four Tenets of Intuitive Intelligence
      3. Building Your Intuitive Intelligence Toolbox
  10. Part Three: From Theory to Practice
    1. Chapter 5: A Practical Approach to Driving Innovation for Sustainable Growth
      1. Unimedia Publishing: Rethinking Hierarchy and Leadership
      2. SEMCO: Trusting a New Order
      3. Ralph Lauren Fragrances: Reimagining Value for Your Consumer
      4. BETC and Evian: Leading with Heart and Mind
      5. Successful Business Thinking for the New Economy
      6. QTICS Methodology
      7. A Path to Accelerated Growth
      8. A New Path to Success
    2. Chapter 6: The Intuitive Compass in Action
      1. Case Study: Ali
      2. Case Study: Anna
      3. Sample Intuitive Compass Questionnaires
      4. The Next Step: Using Intuitive Intelligence
      5. Getting to Intuitive Intelligence Through Intuition
      6. Five Ways to Tap Into Your Intuition
      7. The Intuitive Compass in Action
    3. Chapter 7: The Next Generation of Business: Moving from Selling to Serving to Leading
      1. Shifting Gears: From Selling to Serving to Leading
      2. Seventh Generation: Doing Well by Doing Good
      3. Grameen Bank: Reinventing Lending and Turning Lead into Gold
      4. Unilever: Including Those Left Behind, and Doing Well in Business
      5. Matrix: Doing Business for Change
      6. Summit Series: Ambition Reinvented
      7. The Millennial Generation: Born into a Nonlinear World
      8. The Future of Education and Business
      9. Nurturing Intelligence in Alternative Ways
  11. Epilogue
  12. Decoding Your Intuitive Compass for Decision Making
    1. Northeast Quadrant
    2. Southeast Quadrant
    3. Northwest Quadrant
    4. Southwest Quadrant
  13. Notes
    1. Introduction
    2. Chapter 1
    3. Chapter 2
    4. Chapter 3
    5. Chapter 4
    6. Chapter 5
    7. Chapter 6
    8. Chapter 7
  14. Acknowledgments
  15. About the Author
  16. Index