CHAPTER  13

The Last-Minute Panic

Emergency Preparation

It’s 9 p.m., and you’ve arrived at the hotel. The conference starts tomorrow at 8:30 in the morning. You have a note from the event producer asking you to visit the conference room at 7 a.m. Up to now you’ve been too busy to give your presentation a moment’s thought. Now there’s a sick feeling in your stomach, and the mini bar looks inviting.

I was once called to a client conference on rehearsal day and asked to offer tips to the speakers. There was one woman I could not help much. She was very elegant, she had a great speaking manner, and her assistant had briefed a great designer to produce about 30 slides covering every aspect of her department. She ended her rehearsal slot by flicking ...

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