Index

Page references to figures or tables are in italics; references to notes have the letter “n” following the page number.

Aarseth, E., 410, 412, 418419

Abelman, R., 346

access, 165166

Acosta, R. V., 118

Acosta-Alzuru, C., 139141, 145, 146

action-adventure films, 36, 289, 353

activism, 130, 131

acts of nature, violent, 347

Acuña, R., 220n

ad break warnings, 69

Adams, T., 121

Adams, W. C., 170

Adams-Bloom, T., 39

Adoni, H., 160, 172

Adorno, T., 267

Adventures of Baron von Munchausen (film), 447

advercation, 69

advergaming, 34, 38, 64, 65, 66, 67

advertising

ad-free cultural space, 35

breadth of, 33

children's see children's advertising, US

click-through technology, 34

drug treatment, 101

fashion advertisements, women's magazines see fashion advertisements, Spanish women's magazines

fast food, 62, 65

informational function, 6465, 65

Internet, effect on, 34, 35, 48

music integrated into, 40

news, effect on, 38

online, 64

persuasive function, 6465

product integration, 32, 36

product placement see product placement

products advertised, US, 6162

program-length commercials, 56

sponsorship, 33, 34

standardizing, 78, 79

stereotypes see stereotypes

women, portrayal in, 7577

see also hypercommercialism/hypercommercialized media texts

Advertising Age, 46

advertising agencies, 34

advertising campaigns, high-profile, 41

aesthetics of convergence, 446454, 455

affect, videogames, 456, 458

Afghanistan war, 107

African Americans, blogging and, 373374

Aftershock (film), 334, 335

Aftonbladet ...

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