O'Reilly logo

The Intention Economy: When Customers Take Charge by Doc Searls

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PROLOGUE

Paying Attention to Intention

In matters of style, swim with the current. In matters of principle, stand like a rock.

—Thomas Jefferson

Words may show a man’s wit but actions his meaning.

—Benjamin Franklin

The Insight

Work on this book started in March 2006, when I was covering O’Reilly’s Emerging Technologies (eTech) conference in San Diego for Linux Journal. The conference theme was “The Attention Economy.” Sitting in the audience taking notes, I thought, Why build an economy around attention, when intention is where the money comes from? So I wrote an article, on the spot, titled, “The Intention Economy.” An excerpt:

The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required