O'Reilly logo

The Intention Economy: When Customers Take Charge by Doc Searls

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INTRODUCTION

Free Markets Require Free Customers

Perspective

This book stands with the customer. This is out of necessity, not sympathy. Over the coming years, customers will be emancipated from systems built to control them. They will become free and independent actors in the marketplace, equipped to tell vendors what they want, how they want it, where, and when—even how much they’d like to pay—outside of any vendor’s system of customer control.1 Customers will be able to form and break relationships with vendors, on customers’ own terms, and not just on the take-it-or-leave-it terms that have been pro forma since industry won the industrial revolution.

Customer power will be personal, not just collective. Each customer will come to market ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required